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- Bet365 Managing Director Job
After a period of years turning around the fortunes of the family betting shops, Denise Coates was appointed as managing director of the betting shop estate. In 2000, Denise left the family business to found and develop Bet365.com. Managing the day to day running of bet365 general sports worldwide across five locations; UK, Malta, Gibraltar, America & Australia, within a trading department of 500+ employees. Ensuring market/fixture creation and settlement is readily available and up to date for worldwide customers.
- Bet365 paid its top directors and managers £428million, with the highest paid director, understood to be Ms Coates, receiving a £277million salary. Operating profits were revealed as £767million.
- Jonas Warrer, Managing Director of GiG Media, said ' As one of leaders in the industry, it makes us extremely proud that bet365 have decided to continue their relationship with GiG. We look forward to continuing to support them with their marketing compliance efforts and in creating a safer, responsible gaming environment together.'.
Bet365 is an online betting site available in many large gambling markets including Europe, Asia, Canada, and Australia. The company was founded in 2000 by British businesswoman Denise Coates and has headquarters in Stoke, England. Bet365's fluid interface and large selection of live betting markets are some of the features that have allowed it to grow into one of the world's largest online betting sites. As of 2021 Bet365 has over 36 million customers and 4600 employees.
Bet365 | |
Years Active | 2000 - Present |
Status | Online |
Headquarters | Stoke, England |
Countries | Canada Europe Australia |
Bonus | £200 first deposit bonus |
Claim Bonus | March 2021 Bonus |
Deposit | VISA MasterCard PayPal Skrill Neteller iDebit InstaDebit |
Withdrawal | VISA MasterCard PayPal Skrill Neteller iDebit InstaDebit Check Bank Wire |
Homepage | bet365.com |
The gambling company's sports betting, casino games, and poker are licensed by the Gibraltar Gambling Commissioner. Bet365's business in the Australian market is regulated by the Government of the Northern Territory of Australia.
- 3Deposit Methods
- 4Withdrawal Methods
- 5History
- 6Sports betting
Signup bonus
Bet365 attracts new customers by offering a package of signup bonuses. Players who register their accounts using the Bet365 March 2021 promo link will automatically receive these bonuses which include a 100% first deposit match up to £200 ($200 or €200 depending on country of residence). Bet365 also offer a promotion for 50% larger profits on parlays and accumulators. No promo codes are needed to claim these bonuses.
Full list of Bet365 bonuses as for January 17, 2020:
Bet365 Signup Bonuses for March 2021 | |||
---|---|---|---|
Bonus | Details | Promo Code | Link |
First deposit match | 100% match on first deposit up to £200 (recommended) | Default | Claim |
Euro football bonus | 5-70% increased profit for pre-game European football accumulators. | Not required | Claim |
Tennis accumulator bonus | 5-50% increased profit for pre-game tennis accumulators. | Not required | Claim |
Parlay bonus | 5-50% increased profit for pre-game parlays for North American sports. | Not required | Claim |
Early payout bonus | Backed teams that take an early lead are instantly graded as a win. | Not required | Claim |
Bore draw | Correct score, HT/FT, and scorecast losses are refunded if the match ends 0-0. | Not required | Claim |
Bet365 Signup Bonuses for March 2021 | ||
---|---|---|
Bonus | Promo Code | Link |
100% deposit match (£200) | Default | Claim |
Football accumulator bonus | Not required | Claim |
Tennis accumulator bonus | Not required | Claim |
Parlay bonus | Not required | Claim |
Early payout bonus | Not required | Claim |
Bore draw bonus | Not required | Claim |
Available Countries
Bet365 is available in many major gambling markets including Canada, Australia, and most countries across Europe. Notable markets that Bet365 does not currently accept customers from include Belgium, Bulgaria, Czechia, France, Netherlands, Poland, Portugal, Romania, and the United States.
A list of Bet365 availability by country as of March 9, 2021:
Bet365 Availability by Country | ||
---|---|---|
Albania | Australia | Austria |
Belarus | Belgium | Bosnia |
Bulgaria | Canada | China |
Croatia | Czechia | Denmark |
Estonia | Finland | France |
Germany | Greece | Hungary |
Iceland | Ireland | Italy |
Japan | Latvia | Lithuania |
Macedonia | Mexico | Moldova |
Montenegro | Netherlands | New Zealand |
Norway | Poland | Portugal |
Romania | Russia | Serbia |
Singapore | Slovakia | Slovenia |
Spain | Sweden | Switzerland |
Ukraine | United Kingdom | United States |
Deposit Methods
Players can fund their Bet365 account through numerous deposit methods. Availability and limits for each method vary by country of residence. All Bet365 deposits are free with no additional fees.
United Kingdom
Bet365 deposit methods and limits for residents of the United Kingdom. Accepted payment methods are similar for other European countries:
Bet365 Deposit Methods (UK) | |||
---|---|---|---|
Method | Min | Max | Fee |
VISA | £5 | £20,000 | None |
MasterCard | £5 | £20,000 | None |
Debit card | £5 | £20,000 | None |
Apple Pay | £5 | £5,000 | None |
VISA Checkout | £5 | £5,000 | None |
PayPal | £10 | £5,500 | None |
Google Pay | £5 | £5,000 | None |
PaySafeCard | £5 | £770 | None |
Skrill | £5 | £25,000 | None |
Skrill 1-Tap | £5 | £8,000 | None |
NetTeller | £10 | £37,500 | None |
Fast Bank Transfer | £5 | £100,000 | None |
Bank Wire | £100 | £100,000 | None |
Check | £100 | £50,000 | None |
Canada
Bet365 deposit methods and limits for customers located in Canada:
Bet365 Deposit Methods (Canada) | |||
---|---|---|---|
Method | Min | Max | Fee |
VISA | $10 | $50,000 | None |
MasterCard | $10 | $50,000 | None |
InstaDebit | $20 | $20,000 | None |
iDebit | $20 | $5,000 | None |
VISA Checkout | $10 | $8,000 | None |
PaySafeCard | $10 | $400 | None |
Bank Wire | $75 | $200,000 | None |
Withdrawal Methods
Bet365 processes all withdrawals through the method used to make the initial deposit. In the event that it is not possible to payout through that method then a bank wire transfer will be provided. All Bet365 withdrawals are free with processing time varying by method.
Available Bet365 withdrawal options vary by country.
United Kingdom
Bet365 withdrawal methods, limits, fees, and processing time for residents of the United Kingdom. Offered withdrawal methods are similar for other European countries.
Bet365 Withdrawal Methods (UK) | ||||
---|---|---|---|---|
Method | Min | Max | Fee | Processing Time |
VISA | £5 | £20,000 | None | 1-5 days |
MasterCard | £5 | £20,000 | None | 1-5 days |
Debit card | £5 | £20,000 | None | 1-5 days |
PayPal | £10 | £5,500 | None | 24 hours |
PaySafeCard | £5 | £2,000 | None | 24 hours |
Skrill | £5 | £25,000 | None | 24 hours |
NetTeller | £10 | £37,500 | None | 12 hours |
Bank Wire | £5 | £100,000 | None | 2-10 days |
Check | £100 | £50,000 | None | 5-28 days |
Canada
Bet365 withdrawal methods, limits, fees, and processing time for residents of Canada:
Bet365 Withdrawal Methods (Canada) | ||||
---|---|---|---|---|
Method | Min | Max | Fee | Processing Time |
VISA | $10 | $40,000 | None | 1-5 days |
MasterCard | $10 | $40,000 | None | 1-5 days |
Debit Card | $10 | $40,000 | None | 1-5 days |
InstaDebit | $20 | $20,000 | None | 24 hours |
iDebit | $20 | $10,000 | None | 24 hours |
Bank Wire | $50 | $50,000 | None | 2-10 days |
History
1974-2000: Provincial Racing
English businessman Peter Coates founded Stadia catering in 1968; a company which provided catering services to football venues across England. Following a successful merger with competitor Lindley Catering, Coates began purchasing local betting shops. The chain launched in 1974 branded as Provincial Racing which would eventually operate over 50 locations. Peter Coates continued to pursue new business ventures; launching the Signal 1 radio station in 1983 and purchasing a majority stake in the English football team Stoke City FC. Coates would sell his shares in Stoke in 1999 for £3,500,000.
Peter Coates' eldest daughter Denise worked at Provincial Racing while pursuing a degree in econometrics at the University of Sheffield. She continued to rise through the company and was named managing director in 1995.
2000-2001: Launch of Bet365
While other popular betting shops were slow to transition into the online market Denise Coates anticipated it's popularity. In January 2000 she purchased the Bet365.com domain name off eBay for £10,000. Her father mortgaged the Provincial Racing chain to receive a £15,000,000 loan from the Royal Bank of Scotland. That money was used to develop the software that the website would operate on. After over a year of preparations Bet365 went live on March 2001 with only 12 employees.
Bet365 Managing Director Login
2001-2004: Website growth
In order to set themselves apart from competing betting sites Bet365 began offering lines that were not available at other sports books. Lower division football, tennis, rugby, motor sports, international basketball, and European hockey did not have lines readily available in 2001 as they did today. Bet365 was the first online betting site to offer betting markets in these leagues. This ensured that customers always had something to bet on regardless of the time of day. Bet365 were one of the first online bookmakers to offer signup bonuses to customers. These differences allowed them to enjoy rapid growth in the early stages of Internet gambling.
2004-2006: Bet365 poker
Internet poker rose in popularity following Chris Moneymaker's 2003 World Series of Poker victory. In November 2004 Bet365 partnered with the Microgaming Poker Network. Customers found it convenient to use one balance for sports betting, horse racing, casino games, and now poker. In 2007 Bet365 switched their poker platform to Playtech's iPoker network.
Bet365 continued to develop their influence in the sports betting market by offering live streams of events in 2006.
2006-2007: Acquisition of Bowmans
Bet365 purchased the online betting site Bowmans.com in November 2006. Bowmans was the first bookmaker to offer legal over-the-phone wagering to customers in the United States. Bet365 would soon exit the US market around the time of this acquisition. Bowmans still had a significant international customer base who's accounts were migrated over to Bet365 in 2007.
2008-2010: Bingo additions
Bingo was added to the Bet365 platform in 2008. The service was powered by Playtech's Virtue Fusion software which was being used to power many of the top online bingo services at the time including Ruby Bingo, William Hill and PaddyPower. Bet365 promoted their new service by through advertisement campaigns that aired during soap operas.
2010-2013: Mobile
Today Bet365 is known for having one of the most user friendly mobile platforms in the industry. Denise Coates anticipated the demand for device compatibility in 2010 when they launched their first mobile site. By 2011 Bet365 had already live streamed over 18,000 unique events and had become the largest employer in Stoke with nearly 2000 employees. In 2012 the betting giant continued to grow their influence in the mobile market by releasing their first app and opening their services to Australia, Denmark, and Spain. By 2013 Bet365 had broken the 10,000,000 customer milestone.
2014-present: Expansion
In 2014 Bet365 released the cash out feature allowing customers to instantly settle their bets in progress. Active wagers are graded against the current prices of in-play markets. At the same time Bet365 began accepting customers from Italy and restructured their business into a hub which operated out of Gibraltar. Offices for the company's headquarters in Stoke opened up in 2016, with further offices starting up in Manchester, England and Sofia, Bulgaria.
Sports betting
One of the gambling site's founding objectives was to ensure customers always had something to bet on regardless of the time of day. Throughout the years this has lead Bet365 to offer betting lines on the largest selection of matches among online bookmakers. In addition to offering markets for popular football, basketball, hockey, and baseball leagues, Bet365 also offer lines for lower division matches and less common sports. High limits are available for most betting markets.
Live betting
Most of the matches available on Bet365 also have in-play wagering available. This allows players to bet on matches that are in progress. Additional live betting markets are available including which team will score next, the time of the next goal, or how many more corner kicks there will be. Bet365's in-play interface is user friendly and displays live prices as they update along with live scores and play-by-play updates.
Streaming
Users who have an active balance of at least £10 or have placed a wager in the last 24 hours will have access to Bet365's live streaming service. Customers can view live video and audio feeds for many matches that have live betting enabled. Bet365 launched their live streaming feature in 2006. By 2011 they had already streamed over 18,000 unique events.
Cash out feature
Since 2014 customers have the ability to cash out wagers in progress. Active bets are graded against current in-play lines in order to determine the appropriate return. Players can elect to cash out the entire wager or a partial amount. Bet365 have also implemented an edit bet feature allowing customers to modify existing wagers. The current return of a bet in progress is used as the initial stake for a new bet. Users can add, swap, or remove selections from their current bet slip.
Contact
Customers may contact Bet365's customer support department through phone, e-mail, live-chat, or web message. A number of toll-free and telephone betting phone numbers are available below. Users may receive assistance through 24/7 live-chat and web messages which can be accessed directly through the website.
Current Bet365 contact information as of March 9, 2021:
Bet365 Contact Information | |
---|---|
Toll free phone | 1-866-333-3238 1-866-811-1365 +800 12 365 365 |
Phone | +441782 684 611 |
Telephone betting | 1-866-423-8444 1-866-823-8365 1-866-736-5385 1-800-262-0365 +800 4 3654 365 |
support-eng@customerservices365.com | |
24/7 Live chat | Available on site |
Web message | Available on site |
References
- ↑'Meet Denise Coates, the best paid woman in the world', The Guardian, November 24th, 2018. Retrieved on 2020-01-20
Denise Coates is a British businesswoman who founded online gambling
juggernaut Bet365. She serves as the company's co-CEO (along with her brother,
John), and she's also their majority shareholder (50.3%). Forbes has her listed
as the 52nd richest person in the tech industry, with a net worth of $3.5
billion. This massive personal fortune is also enough to make Coates the 403rd
richest person on the planet.
Most residents of the UK, however, could pass her in the street without ever
knowing it. That's because the 49-year-old entrepreneur prefers to keep a low
profile, and public appearances are kept to a minimum. Interviews are just as
rare, and she's only spoken to the media on a few occasions (and then only via
email).
Despite her fiercely private nature, the goal of this article is to present
an in-depth bio of Denise Coates. We've cobbled together sources from across the
Internet, and we hope it's enough to provide a decent picture of where she's
been and where she's going.
But before we start discussing Denise, let's first take a brief look at the
life of her father, Peter Coates, as their destinies are fundamentally
intertwined.
Peter Coates
Peter Coates was born the son of a miner in Goldenhill, Stoke-on-Kent. The
youngest of 14 children, his childhood was defined by two main factors: poverty
and Stoke City football.
In order to help his family make ends meet, Coates dropped out of school at
the age of 14 and went to work in an office. This lasted until he was old enough
to enter the military, at which point he joined the Parachute Regiment to
fulfill his obligations under the 1948 National Service Act.
After leaving the military, he took a job with the Wimpy restaurant chain,
eventually rising to the position of regional manager. He also signed on with
Stoke City F.C. as an amateur, but his skills simply weren't strong enough to
rise to the professional ranks. He would continue to play for non-league teams
such as Kidsgrove Athletic and the Goldenhill Wanderers, although he gave up
football entirely before the age of 24.
Using his restaurant background as a springboard, Coates founded Stadia
Catering. Their specialty was catering events on football grounds, and they
would eventually merge with competitor Lindley Catering.
Thanks to an overall increase in personal revenue, Coates next bought a chain
of betting shops that he dubbed Provincial Racing. He started the Signal 1 radio
station in 1983, and by 1989 he was the majority shareholder of Stoke City F.C.
Somewhere in the middle of all this, he found time to marry his wife,
Deirdre, and have four children. The eldest daughter was given the name Denise,
and it's now time to shift to the events of her life.
Denise Coates – The Early Years
Denise Coates came into this world on September 26th, 1967. She was born; she
grew up. There's no evidence that anything exceptional happened during those
early years. If it did, then Denise has been thoroughly unwilling to share it
with the public.
As her teenage years were drawing to a close, Denise enrolled at the
University of Sheffield. While settling into college life, she also took a job
with the family business, marking up bets in the cashier's department of
Provincial Racing.
During this period, she met Richard Smith, the man who would later become her
husband. Time passed, and within a few years Denise had received a degree in
econometrics. For those, like me, who are unfamiliar with such a field of study,
our pal Google defines it as
mathematical methods (especially statistics) in describing economic systems.'
After graduation, Denise returned back to the family business, or, as she
called it, 'a small chain of pretty rubbish betting shops.' Her college
experience had given her the tools to take a more active hand, but she next
elected to receive further training in the accounting department. She would
later admit that the choice was helpful, although she hated the dry nature of
bookkeeping.
Impressed with her skills and work ethic, her father eventually offered her
the opportunity to run Provincial Racing. She eagerly accepted, even though the
chain had been struggling in recent years, and became Managing Director in 1995.
Under her direction, the poor fortunes of Provincial were soon reversed. Not
content to remain static, she secured a significant loan from Barclays bank and
added a neighboring chain of betting parlors to her family's now-growing empire.
Fortunately, her gender was never an impediment in the male-dominated world
of UK sports betting. In one interview, Coates remarked,
second thought. It didn't cross my mind. I probably had a few [meetings] at
first where I had to put somebody right – but I knew my business, so it wasn't a
problem. I just wanted to get on with making my business successful. I've never
dwelled on the fact, or thought about the fact that I was a woman.'
The Rise of Bet365
Sometime near the turn of the century, Denise Coates began to suspect that
the Internet was the wave of the future for sports betting. A number of websites
already existed for those interested in placing virtual wagers, but the entire
industry was in its early stages of development. Sensing an opportunity to be on
the front lines of something huge, and to grow the family business
exponentially, Denise decided to go all in.
2006-2007: Acquisition of Bowmans
Bet365 purchased the online betting site Bowmans.com in November 2006. Bowmans was the first bookmaker to offer legal over-the-phone wagering to customers in the United States. Bet365 would soon exit the US market around the time of this acquisition. Bowmans still had a significant international customer base who's accounts were migrated over to Bet365 in 2007.
2008-2010: Bingo additions
Bingo was added to the Bet365 platform in 2008. The service was powered by Playtech's Virtue Fusion software which was being used to power many of the top online bingo services at the time including Ruby Bingo, William Hill and PaddyPower. Bet365 promoted their new service by through advertisement campaigns that aired during soap operas.
2010-2013: Mobile
Today Bet365 is known for having one of the most user friendly mobile platforms in the industry. Denise Coates anticipated the demand for device compatibility in 2010 when they launched their first mobile site. By 2011 Bet365 had already live streamed over 18,000 unique events and had become the largest employer in Stoke with nearly 2000 employees. In 2012 the betting giant continued to grow their influence in the mobile market by releasing their first app and opening their services to Australia, Denmark, and Spain. By 2013 Bet365 had broken the 10,000,000 customer milestone.
2014-present: Expansion
In 2014 Bet365 released the cash out feature allowing customers to instantly settle their bets in progress. Active wagers are graded against the current prices of in-play markets. At the same time Bet365 began accepting customers from Italy and restructured their business into a hub which operated out of Gibraltar. Offices for the company's headquarters in Stoke opened up in 2016, with further offices starting up in Manchester, England and Sofia, Bulgaria.
Sports betting
One of the gambling site's founding objectives was to ensure customers always had something to bet on regardless of the time of day. Throughout the years this has lead Bet365 to offer betting lines on the largest selection of matches among online bookmakers. In addition to offering markets for popular football, basketball, hockey, and baseball leagues, Bet365 also offer lines for lower division matches and less common sports. High limits are available for most betting markets.
Live betting
Most of the matches available on Bet365 also have in-play wagering available. This allows players to bet on matches that are in progress. Additional live betting markets are available including which team will score next, the time of the next goal, or how many more corner kicks there will be. Bet365's in-play interface is user friendly and displays live prices as they update along with live scores and play-by-play updates.
Streaming
Users who have an active balance of at least £10 or have placed a wager in the last 24 hours will have access to Bet365's live streaming service. Customers can view live video and audio feeds for many matches that have live betting enabled. Bet365 launched their live streaming feature in 2006. By 2011 they had already streamed over 18,000 unique events.
Cash out feature
Since 2014 customers have the ability to cash out wagers in progress. Active bets are graded against current in-play lines in order to determine the appropriate return. Players can elect to cash out the entire wager or a partial amount. Bet365 have also implemented an edit bet feature allowing customers to modify existing wagers. The current return of a bet in progress is used as the initial stake for a new bet. Users can add, swap, or remove selections from their current bet slip.
Contact
Customers may contact Bet365's customer support department through phone, e-mail, live-chat, or web message. A number of toll-free and telephone betting phone numbers are available below. Users may receive assistance through 24/7 live-chat and web messages which can be accessed directly through the website.
Current Bet365 contact information as of March 9, 2021:
Bet365 Contact Information | |
---|---|
Toll free phone | 1-866-333-3238 1-866-811-1365 +800 12 365 365 |
Phone | +441782 684 611 |
Telephone betting | 1-866-423-8444 1-866-823-8365 1-866-736-5385 1-800-262-0365 +800 4 3654 365 |
support-eng@customerservices365.com | |
24/7 Live chat | Available on site |
Web message | Available on site |
References
- ↑'Meet Denise Coates, the best paid woman in the world', The Guardian, November 24th, 2018. Retrieved on 2020-01-20
Denise Coates is a British businesswoman who founded online gambling
juggernaut Bet365. She serves as the company's co-CEO (along with her brother,
John), and she's also their majority shareholder (50.3%). Forbes has her listed
as the 52nd richest person in the tech industry, with a net worth of $3.5
billion. This massive personal fortune is also enough to make Coates the 403rd
richest person on the planet.
Most residents of the UK, however, could pass her in the street without ever
knowing it. That's because the 49-year-old entrepreneur prefers to keep a low
profile, and public appearances are kept to a minimum. Interviews are just as
rare, and she's only spoken to the media on a few occasions (and then only via
email).
Despite her fiercely private nature, the goal of this article is to present
an in-depth bio of Denise Coates. We've cobbled together sources from across the
Internet, and we hope it's enough to provide a decent picture of where she's
been and where she's going.
But before we start discussing Denise, let's first take a brief look at the
life of her father, Peter Coates, as their destinies are fundamentally
intertwined.
Peter Coates
Peter Coates was born the son of a miner in Goldenhill, Stoke-on-Kent. The
youngest of 14 children, his childhood was defined by two main factors: poverty
and Stoke City football.
In order to help his family make ends meet, Coates dropped out of school at
the age of 14 and went to work in an office. This lasted until he was old enough
to enter the military, at which point he joined the Parachute Regiment to
fulfill his obligations under the 1948 National Service Act.
After leaving the military, he took a job with the Wimpy restaurant chain,
eventually rising to the position of regional manager. He also signed on with
Stoke City F.C. as an amateur, but his skills simply weren't strong enough to
rise to the professional ranks. He would continue to play for non-league teams
such as Kidsgrove Athletic and the Goldenhill Wanderers, although he gave up
football entirely before the age of 24.
Using his restaurant background as a springboard, Coates founded Stadia
Catering. Their specialty was catering events on football grounds, and they
would eventually merge with competitor Lindley Catering.
Thanks to an overall increase in personal revenue, Coates next bought a chain
of betting shops that he dubbed Provincial Racing. He started the Signal 1 radio
station in 1983, and by 1989 he was the majority shareholder of Stoke City F.C.
Somewhere in the middle of all this, he found time to marry his wife,
Deirdre, and have four children. The eldest daughter was given the name Denise,
and it's now time to shift to the events of her life.
Denise Coates – The Early Years
Denise Coates came into this world on September 26th, 1967. She was born; she
grew up. There's no evidence that anything exceptional happened during those
early years. If it did, then Denise has been thoroughly unwilling to share it
with the public.
As her teenage years were drawing to a close, Denise enrolled at the
University of Sheffield. While settling into college life, she also took a job
with the family business, marking up bets in the cashier's department of
Provincial Racing.
During this period, she met Richard Smith, the man who would later become her
husband. Time passed, and within a few years Denise had received a degree in
econometrics. For those, like me, who are unfamiliar with such a field of study,
our pal Google defines it as
mathematical methods (especially statistics) in describing economic systems.'
After graduation, Denise returned back to the family business, or, as she
called it, 'a small chain of pretty rubbish betting shops.' Her college
experience had given her the tools to take a more active hand, but she next
elected to receive further training in the accounting department. She would
later admit that the choice was helpful, although she hated the dry nature of
bookkeeping.
Impressed with her skills and work ethic, her father eventually offered her
the opportunity to run Provincial Racing. She eagerly accepted, even though the
chain had been struggling in recent years, and became Managing Director in 1995.
Under her direction, the poor fortunes of Provincial were soon reversed. Not
content to remain static, she secured a significant loan from Barclays bank and
added a neighboring chain of betting parlors to her family's now-growing empire.
Fortunately, her gender was never an impediment in the male-dominated world
of UK sports betting. In one interview, Coates remarked,
second thought. It didn't cross my mind. I probably had a few [meetings] at
first where I had to put somebody right – but I knew my business, so it wasn't a
problem. I just wanted to get on with making my business successful. I've never
dwelled on the fact, or thought about the fact that I was a woman.'
The Rise of Bet365
Sometime near the turn of the century, Denise Coates began to suspect that
the Internet was the wave of the future for sports betting. A number of websites
already existed for those interested in placing virtual wagers, but the entire
industry was in its early stages of development. Sensing an opportunity to be on
the front lines of something huge, and to grow the family business
exponentially, Denise decided to go all in.
Her first move was to approach her brother, John Coates, and convince him to
get involved. It took a bit of prodding, as he had studied law and was working
as an attorney, but her enthusiasm and commitment eventually won him over.
According to her brother,
do; this is what we're going to do.' The Internet was there, and she just felt
sports betting was the thing.'
Denise Coates bought the Bet365.com domain name in January of 2000, but she
realized that the cost to develop the site and launch it properly would require
a massive influx of cash. She first approached a number of venture capitalists
in London, but she walked away from those meetings without a single investor.
Undeterred, she turned to her father, other family members, and the Royal
Bank of Scotland. The latter granted her a loan of more than $18 million,
although she had to put up the family's betting shops as collateral.
Bet365 Managing Directors
in an interview. 'We knew the industry required big startup costs but… we gambled
everything on it. We were the ultimate gamblers, if you like.'
Bet365.com launched in 2001, and Denise spent countless hours working on the
site from a temporary building that had been installed in a parking lot next to
one of her brick-and-mortar betting shops. Things were hectic in the early
phases, but she never wavered in her devotion.
office], you take calls in the middle of the night, regularly – that's how the
early days were. I've worked harder than you can possibly imagine. In the last
couple of years, life has normalized… the impact on my life now is very
different.'
Early on, Denise realized that Bet365 would need to take bold steps to stand
out from its already established online competitors. In order to do this, she
took the following steps:
- It was made clear to visitors that Bet365 was based in the United
Kingdom and maintained a series of physical locations that customers could
visit in person. This was especially important, as a large number of online
operators were located in foreign countries with little or no regulatory
supervision. - Instead of just offering online sports betting, Bet365 added bingo,
casino games, poker, horse racing, and much more. This transformed the site
into a one-stop destination for gambling, and their business skyrocketed as
a result. - While competing sites tended to offer only the major sports, Bet365
expanded to offer wagering on every imaginable league. From snooker to
American sports, customers could visit the site and place a bet on their
favorite team or athlete. Others would eventually adopt this model, but it's
important to note that Bet365 was the first to do so. - Customer service was stressed, as bettor retention was determined to be
vital to the long-term success of the company. - The company worked hard to establish a reputation as a gambling
operation that could be consistently trusted. This took time, but Bet365
accomplished their goal by avoiding any sort of scandal or perception of
shadiness. - Innovation was also stressed. From their famous commercials starring
actor Ray Winstone to constant upgrades featuring mobile and in-play
betting, Bet365 has consistently remained one step ahead of the competition.
By 2005, the company's success had become assured. This allowed Denise to
sell off the family's land-based betting shops to Coral for over $50 million,
and a portion of the profits were used to pay back the Royal Bank of Scotland
for their initial loan. News about college football.
The hard work of Denise became even more evident in 2013, as Bet365 earned
more than $187 million in profits. Denise and her father had both become
billionaires, which was a far cry from previous generations of Coates who
struggled in the nearby mines to eke out a living.
Also in 2013, Denise was recognized as one of the 100 most powerful women in
the United Kingdom. Just one year earlier, she was honored with the title of
Commander of the Order of the British Empire, which primarily lauded her efforts
as a businesswoman and community leader.
A Low Key Private Life
Bet365 Managing Director Salary
Despite her status as one of the financial elite of the UK, Denise Coates is
not a public figure. While her picture can be found alongside various articles
on Bet365, she rarely attends events in an official capacity and only conducts
interviews via email.
In one of a handful of interviews she's given over the years, Denise
explained her rather low-key approach:
public side does not come naturally to me. I'm not saying I'm a shrinking
violet. I'm not. I've been bossy all my life. It's just I very much enjoy
actually running the business.'
She and husband Richard Smith, a director of the Stoke City Football Club,
live in a farmhouse at Sandbach, which is situated just outside Stoke. Her
mother and father reside next door, and most would never suspect a billionaire
lived in the area if it weren't for the security guards and shiny Aston Martin
car (one of Denise's few indulgences).
In interviews, she's declined to mention if she has children. However, Forbes
magazine lists her as a mother of five, and UK documents have indicated that
four of these children were adopted from the same family. Whether she adopted or
gave birth to the remaining child remains a mystery.
Relationship with Stoke-on-Kent
Throughout her life, Denise Coates has retained a unique relationship with
the city of Stoke-on-Kent. It's only appropriate, though, as it's served as the
home of both her father and grandfather.
Portakabin on a car park near one of the betting shops. It's to a large extent
down to an accident of birth. As to why we have stayed here when every other
major competitor is based in a lower tax jurisdiction, that's a more difficult
question to answer logically.'
Bet365 remains one of the city's largest employers, with an estimated 2,500
jobs being held mainly by local residents. While the company moved its official
headquarters to Gibraltar in 2015, their roots are still firmly intertwined with
the city of her birth.
This even extends to the local sports team, as Bet365 owns the Stoke City
Football Club. Peter Coates is chairman of the club, while husband Richard Smith
serves as director. Her brother also has a keen interest in the success of the
franchise, although Denise has little to do with the operation and rarely even
attends games.
In 2015, the company absorbed over $38 million in losses from its ownership
of the club. While most CEOs would immediately unload such a financial
albatross, Denise seems content to carry the burden, especially if keeps the men
in her life happy.
Philanthropy
Once their empire was worth billions, the Coates family could have easily
hoarded their money and refused to help out their fellow Brits. This kind of
behavior didn't suit Denise Coates, though, so she started the Bet365 Foundation
in August of 2012. The goal of the foundation is to make a positive difference
in the lives of others, primarily by providing front-line funding to various
charities registered in the UK.
Some of their notable contributions include the following:
- Relief programs for individuals and communities in the Philippines that
were devastated by Typhoon Haiyan. - Douglas Macmillan Hospice for cancer sufferers
- Oxfam organization to alleviate global poverty
- Catholic Agency for Overseas Development (CAFOD)
- University Hospital of North Midlands Charitable Fund (for the purchase
of advanced gynecological equipment) - Pledged $345,000 to St Joseph's College in Trent Vale to help children
in Sierra Leone by building classrooms, digging a well for fresh water, and
even purchasing a minibus. - Donated $120,000 to the University of Bristol Law School, in order to
award 40 first-year students from a low-income background with $3,000
apiece. - Pledged $365,000 to the Wedgwood Collection, which is an industrial
archive collecting 250 years of British art and history. - Supported a charity operating in sub-Saharan Africa to help those living
with HIV/AIDS. - Supported a charity that trains and provides assistance dogs to the
physically disabled. - Provided a donation to an autism charity in order to train 1,000
teachers how to better understand the condition. Also, a support program was
developed to help at least six autistic children be educated in mainstream
education. - A donation was provided to a UK charity to help combat problem gambling.
This includes both prevention and treatment services. - A donation was made to a UK-based charity that works with women in
sub-Saharan Africa who are infected with HIV/AIDS. The goal of the program
is to help more than 300 women develop the skills to monitor their own
health and ensure that their babies are free from HIV. - The foundation supported a charity that operates in an unnamed nation
where female education is disproportionately low. The goal of this program
was to ensure that more than 100,000 women were aware of their right to an
education, as well as developing the skills and level of empowerment to
campaign for such rights.
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Conclusion
In many ways, Denise Coates is the anti-Calvin Ayre. While the Bodog
entrepreneur is fond of sharing details about his adventures and lavish
lifestyle (complete with pictures), the founder and co-CEO of Bet365 prefers to
remain out of the limelight. Instead, this bright UK businesswoman, wife, and
mother spends her time sweating the details of her business, constantly looking
for ways to improve customer satisfaction and therefore boost revenue.
Bet365 Managing Director Job
Every so often, however, I like to imagine that she hits the roads near Stoke
in her Aston Martin, turns up her favorite British pop song on the radio, and
takes some time to enjoy her impressive accomplishments as a self-made
billionaire. Mind you, not that she would ever admit to such a thing.